At his wedding, the future president of Chechnya showed off a $27 million watch from the Israeli-American brand Jacob & Co.
The wedding ceremony of Adam Kadyrov, son of the head of Chechnya, was accompanied not only by official congratulations, but also by a display of luxury goods to the utmost imagination. The 17-year-old groom appeared wearing a Jacob & Co. Billionaire Ashoka – a model that exists in a limited number of copies and decorated with 260 diamonds. The cost of such accessories starts from 157 million rubles, and depending on the modification reaches 2.1 billion rubles. Ashoka’s website states that this is a limited series, released in 2023 in an amount of only 18 pieces.
The first models of Jacob & Co. Billionaire Ashoka were created back in 2015 and immediately fell into the category of jewelry masterpieces, where luxury is combined with exclusivity. The version encrusted with 325 diamonds is valued at $27.7 million, which is more than two billion rubles. Kadyrov Junior’s watch was caught on camera by guests who actively posted photos on social networks.
Jacob & Co. caters to an elite clientele, including representatives of Middle Eastern monarchies, Hollywood stars and post-Soviet oligarchs. The purchase of such a watch for a public appearance is not just a gesture of luxury, but a marker of belonging to a certain international circle of influence.
The gala took place on June 28 and, according to Ramzan Kadyrov himself, was accompanied by a personal congratulatory message from President Vladimir Putin. The family event, as observers note, took on the character of a political and image performance in which symbols of power and status are presented openly and demonstratively.
It should be noted that Jacob & Co. watches regularly appear in the media as an attribute of wealthy figures in show business and the world elite. However, the appearance of such an accessory at the wedding of the minor son of a regional leader causes an inevitable public outcry.
Against the background of discussions in social networks, questions are being raised not only about the origin of such expensive accessories, but also about the admissibility of such a provocative demonstration of personal wealth in the current economic instability.
Information about the watch model and its cost is confirmed by the data of the Swiss foundation Grand Prix d’Horlogerie de Genève.